Play Different Series Package
Motion
Client:
Responsibilities:
12Stone Church
Responsibilities:
Motion Design
So stoked about the opportunity to get to put this entire package together. Being able pair up my faith with my love for video games was one of those jobs where I wish I had another three or more weeks to keep diving in and seeing how far we could take it with different generations of consoles and graphics. But alas, we only really got to scratch the surface. But what a good itch to scratch!
Some much deserved credit before we dive in here. My friend the unbelievable Steven Melin answered the call when I hit him up with this project! "STEVEN! IT'S A VIDEO GAME PROJECT! AND I NEED A TON OF CHIPTUNE HITS TO BRING IT TO LIFE! And bring it to life he certainly did.
Now. The turnaround for this package was just under 2 weeks. So a full 8-bit video game motif across a bunch of different assets was not going to be something that I could build from scratch, or get a team together to build either. The best I could do was to jump into shutterstock and let the good work of others be my starting point. That being said, once the Illustrator assets were downloaded there was still a ton of custom work to do to make it what I needed it. I mean, 1st century 8-bit characters aren't exactly something artists are out there building. So I took what I could find and did my best.
The bumper was straight forward. I got a script basically recapping where the people of Israel were at the start of the book of Daniel and some of the things they found themselves having to deal with. From there we storyboarded out a few quick scenes to bring the script to life and we were off to the races.
Some much deserved credit before we dive in here. My friend the unbelievable Steven Melin answered the call when I hit him up with this project! "STEVEN! IT'S A VIDEO GAME PROJECT! AND I NEED A TON OF CHIPTUNE HITS TO BRING IT TO LIFE! And bring it to life he certainly did.
Now. The turnaround for this package was just under 2 weeks. So a full 8-bit video game motif across a bunch of different assets was not going to be something that I could build from scratch, or get a team together to build either. The best I could do was to jump into shutterstock and let the good work of others be my starting point. That being said, once the Illustrator assets were downloaded there was still a ton of custom work to do to make it what I needed it. I mean, 1st century 8-bit characters aren't exactly something artists are out there building. So I took what I could find and did my best.
The bumper was straight forward. I got a script basically recapping where the people of Israel were at the start of the book of Daniel and some of the things they found themselves having to deal with. From there we storyboarded out a few quick scenes to bring the script to life and we were off to the races.
But the bumper was only the beginning. I needed to make sure that the entire experience was a cohesive one sitting inside the video game motif.
At 12Stone Church we've got a large online presence. So when we are broadcasting we always do our best to make sure that as much on-screen info is shared. These are typically lower thirds and teaching content.
However, if you know how much content there could be on any given weekend between announcements, notes, communicators, etc, you'll understand how difficult and time consuming it would be to rebuild and rerender 20 different versions of the same basic scene with updated content. Especially if things change mere minutes before the broadcast begins.
That's where Ross and their Xpression application come into play. After building the initial animation out inside of After Effects, I was able to export that animation information into Xpression and build scenes that we could load updated content in real-time without having to break the animation or rerender every time. Xpression is an industry standard in live broadcast environments and if you watch any amount of news or sports you've seen it in action.
However, if you know how much content there could be on any given weekend between announcements, notes, communicators, etc, you'll understand how difficult and time consuming it would be to rebuild and rerender 20 different versions of the same basic scene with updated content. Especially if things change mere minutes before the broadcast begins.
That's where Ross and their Xpression application come into play. After building the initial animation out inside of After Effects, I was able to export that animation information into Xpression and build scenes that we could load updated content in real-time without having to break the animation or rerender every time. Xpression is an industry standard in live broadcast environments and if you watch any amount of news or sports you've seen it in action.
With Xpression we're able to quickly turn out a number of lower third assets in a number of different formats to make sure that any on-screen information we want to get in front of the viewer still maintains the brand as well as the quality and standard for the animation. If you've never played with Xpression reach out to me or to someone on their team and get yourself a demo key.
Last thing we had to think about was how to get something build for 12Stone's social. I'm sure you noticed if you watched the bumper, but I build it super wide because of the format of the LED wall as the main campus. I wasn't going to be able to simply center-cut it for social and call it a day. And it was far too wide to just scale it down to fit those dimensions. So I let my love for this job drive me and I jumped back into the build and reworked every keyframe to fit more intentionally inside of the social dimensions.
Last thing we had to think about was how to get something build for 12Stone's social. I'm sure you noticed if you watched the bumper, but I build it super wide because of the format of the LED wall as the main campus. I wasn't going to be able to simply center-cut it for social and call it a day. And it was far too wide to just scale it down to fit those dimensions. So I let my love for this job drive me and I jumped back into the build and reworked every keyframe to fit more intentionally inside of the social dimensions.
Wanna watch the bumper again, only TALLER?!
Had to share this asset just because this was a ton of fun to put together.
Project was art directed by Jonathan Maloney. And he made the art for this cart look so legitimate and beautiful.
Project was art directed by Jonathan Maloney. And he made the art for this cart look so legitimate and beautiful.
